Everything that is done online
to promote your business
is digital marketing.

So many good reasons for you to be blogging! Blogging sends visitors to your website from search; blogging provides content for you to share on your social media outlets; blogging portrays you as a subject matter expert in your field – to name just a few.

Video is what all the cool kids are doing these days; it’s real, it’s gritty, it’s authentic. Google likes video because content consumers like video, and thus Google gives video content preference in ranking. With YouTube and now IGTV, video is only gonna get bigger.

Ok, so technically it’s all “content marketing.” Content marketing is nothing more than creating great content—humorous, useful, helpful content—in the form of a blog post, infographic, video or whatnot and then putting it out there. And, in turn, that content leading consumers back to your website.

Let this be stated: first and foremost, social media is about being social. Connecting with people, sharing with people, building rapport. It’s not aboue selling. That being said, people do business with people (brands) they know, like, and trust. And where does that happen? Social media.

Whether or not your target audience is actually looking for your product or service via search, it’s still best practices to optimize your website—to make it the best it can be—for search. So that Google can read your website, index it, and should the opportunity arise, deliver your website to some search query.

Search Engine Marketing: paid advertising dollars to send traffic to your site. While SEO focuses on organic (and free) results, SEM is investing advertising dollars with the intent of sending leads to your website. Examples are Google Ads which offers pay-per-click campaigns and re-marketing ads, where your ad follows a visitor around to other advertising blocks on other websites, reinforcing your brand or message.

We would argue that video did not kill the radio star; he’s just been re-imagined, in the form of Podcasts and Online Radio. Sponsoring podcasts and/or advertising on digital radio (such as Pandora or Spotify) is another means of getting your message in front of a new audience who may or may not be exposed to your brand via other digital outlets.

Unlike Search Engine Marketing, where you are paying for leads to your site, Affiliate Marketing is performance-based: you pay for conversions. You’ve seen this, on blogger sites, for products that may or may not relate to the bloggers topic. When you click to purchase that spiralizer from the recipe blogger’s site, that blogger gets a commission. You only pay for conversions, and if partnered well, you get the exposure of a huge, targeted audience. It’s a win-win for the business and the blogger!