It’s All in the Details


Graphic Design plays a vital role in both website design and digital marketing. Graphic design is a huge contributor to your branding: the look, feel, and personality of your business. It’s visual communication, it’s problem-solving, it’s voice, brand, and aesthetic — good graphic design encompasses all of those aspects. It’s a part of something bigger, not simply design for design’s sake.

Logos are probably the first thing that come to mind, when one thinks of Graphic Design. And sure, a logo project absolutely falls within that category and we do logos.
Taking your rectangle or square-shaped logo and making it fit into Facebook’s circle-crop profile upload. That’s graphic design.
Sizing your portrait photograph to fit as your Facebook cover image. Downloading poorly cropped Facebook cover images, re-sizing them so that the people’s heads aren’t cut off, and re-uploading them. That’s graphic design.
Sizing random, assorted images all the same dimensions to fit a gallery or banner or advertisement. That’s graphic design.
Custom, created-just-for-you graphics in your footer so that your badges or affiliate logos all have a uniform shape and size. That’s graphic design.
“Content Marketing” starts with CONTENT, and content creation begins with graphic design. Whether it’s sourcing and cropping or editing or coloring a photo to pair with your blog post, designing an Inforgraphic for your Pinterest page, or create a funny meme for your Facebook … all of that → graphic design.
Creating one’s own, square thumbnail images and not relying on however WordPress crops your image. That’s graphic design.
Filtering your images so that they always have the same, uniform “look” — that’s graphic design.

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