Website
The Challenge
At the risk of sounding like a broken record, if your website is dated—as theirs clearly was—that is going to have a (negative) impact on how well your website performs for your business. The Internet is an ever-changing landscape; if you want to play on that field, you have to keep up. Website visitors see a “dated” looking site, they immediately think it’s a “dated” business. Their other problems were poor information organization and an extremely outdated portfolio showcase, that was not only outdated, but unnecessary. Do you really care to see photos of them replacing a heating pump system?
The Solution
A fresh new website, with their branded colors and an updated logo makes Appliance Doctor, Inc a smart-looking and professional business. The phone number is prominently displayed, for website visitors who want to pick up the phone and get help; the call-to-action button is above the fold, helpful to website visitors who want to get in touch and helpful to the business, prompting website visitors to take action.
Special Features
Google Map Embed
Located in the footer, the Google map shows the areas where Appliance Doctor will travel to repair appliances. It’s a nice visual that gives a “big picture” view of their service area while utilizing Google maps features to specify exact areas.
Custom Forms
Both “Sales Request” and “Services Request” take advantage of forms to collect specific information from potential customers and both feed directly into their own CRM (Customer Relationship Management) software, so that a web lead is never lost.
Google Reviews Embed
Testimonials are showcased on the homepage and a great review never loses its value. However, by embedding Google Reviews into the site, the most recent reviews are always available for website visitors to see, backing up our claim that Appliance Doctor, Inc. is a trustworthy and reliable business.
Website Design
Your digital presence should always start with a great website. After all, there’s no point in sending traffic to a site that doesn’t convert.
Digital Marketing
An awesome website is a tragedy if no one knows about it. Digital marketing tells the world wide web that you exist and that your brand and website can solve problems.
Graphic Design
Everything that goes into making your digital presence look great. A clean, uniform, branded look makes your business look polished and professional, and inspires confidence in your ability to solve problems.
