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Hometown Harvest Kitchen

Tony Brusco

Design Project - logo - Hometown Harvest Kitchen

Graphic Design: Logo

This new logo is actually a revision of the previous, as the business evolved. The original logo was simply text, Hometown Harvest, when Hometown Harvest was a farmers’ market delivery service. When HH merged with South Mountain Creamery they opted to set aside HH and manage all services under the South Mountain Creamery business name. When the business expanded into prepared meals—and they already had a great business name & domain—it made sense to resurrect Hometown Harvest…and add Kitchen, since now the business was making and selling prepared meals. The company took the business one step further this past Spring, when they opened their first brick-and-mortar, a cafeteria-style, family-friendly restaurant, serving local, fresh, sustainable foods, prepared by Hometown Harvest Kitchen.

The colors of the logo, the bright green & orange, evoke freshness and fun. The carrot in the center, in place of the V, represents everything the business stands for: farming, fresh, harvest, seasonal, local…all of that conveyed, hopefully, in a single graphic.


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